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CCTSocial Science · 0.5 credits · 24L

CCT221H5

Digital Marketing I

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About this course

Techniques for developing a comprehensive marketing strategy will be developed with particular emphasis on digital products and services. The nature of digital markets, approaches to advertising, pricing and such areas as versioning will also be discussed.

Prerequisite path

CCT109H5 and CCT110H5 and ( CCT111H5 or CCT112H5 )

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