Social Science
ANT102H5
Introduction to Sociocultural and Linguistic Anthropology
—0.5 cr
🦅 Light workload signal💻 Project/lab signal
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About this course
This course provides an examination of the strategic function of branding within consumer and organizational contexts. Students will explore key concepts such as brand positioning, marketing communications, and the development, assessment, and oversight of brand value using consu…
Prerequisite path
MGT252H5
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